In 2021 the Koala Studios brand of high-end sewing furniture was rebranded with new logos, colors, and a complete overhaul of all product SKUs. My job was to create new design motifs, redesign all print collateral, and direct ad videos to meet the new standards.

During the Koala Rebrand, I was tasked with creating the new standards for the different spec sheets, manuals, flyers and all other print pieces. The brand team wanted to emphasize the modular nature of the furniture, so I created a design motif of interlocking squares and strong geometric elements in right angles.

After the rebrand, Koala needed updated videos to reflect the new style and show the features of the revised product line. The brand team landed on three different campaigns, each with their own tone and target demographic. I was primarily directing and editing the videos, and creating all of the motion graphics.